Finding people who like the kind of stuff my business sells is easy. Convincing them to take action and buy something is a whole other marketing animal. I have used the services of marketing firms that have driven a ton of traffic to my website. However, the traffic had a low percentage of click throughs where they would buy something. Even fewer became repeat or loyal customers. Then I started to use MCM Digital for marketing help. They have proven to me that they can drive traffic to my website and then turn that traffic into sales. They understand marketing and how to get potential customers to become actual customers.
I have seen all kinds of consumer scenarios in online business. One of my favorites, even though it causes lost sales, is how consumers will come to your website to learn all they can about a product and then buy it somewhere else. This is actually a big issue for all online businesses. Not every website has the product information laid out in the way a customer wants to see it. Some websites lack product description or technical details. Customers will do a search and maybe read the info they want about a product on your website. Then they go and look for the product in another search to find the lowest cost including shipping.
MCM Digital helps my website attract traffic no matter how they are arriving whether it be through a search engine or a link they saw somewhere else. Then that traffic is turned into buying customers. They come and see what we have and take action to buy it from us. We use strategies from low price guarantees to guarantees that our products are the genuine thing straight from the manufacturers and not some cheap knockoff. You would be surprised at how often that happens.